MultiChoice, the parent company of DStv and GOtv, has announced plans to shut down its streaming platform Showmax after more than a decade in operation.
In a message sent to customers on Thursday, the company said the decision followed a review of its digital services as it looks to strengthen its offerings and remain competitive in the streaming market.
Showmax was launched in South Africa in 2015 and later expanded to different markets across Africa.
Although the company has announced plans to discontinue the service, it has not given a specific date for the shutdown. MultiChoice said Showmax will continue operating for now and that subscribers do not need to take any action.
“Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future.
“We understand that this news may raise questions. Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes.”
The company said it will provide more information about the process before the closure.
“We will share further details well in advance, including timelines and any future steps, should they be required.”
MultiChoice also said it remains committed to streaming services.
“Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation and partnerships to deliver the best possible entertainment experience to our customers,” it added.
The announcement comes shortly after the approval of the acquisition of MultiChoice by Canal+.
